228 x Brooklyn Nets Small Business Partnership

Build Faster. Grow Smarter. Scale Further.

One partner for services, capital, and technology, at every stage of your growth.

Initialize Partnership

We've worked with category leaders, and companies that will be next.

AlchemyAlpacaAlphaBrooklyn NetsGoogleHarbourVestJP MorganMorgan StanleyNasdaq Private MarketNYCEPlaidVanta
Services

Expert support where it matters most.

As a strategic partner across industries and growth stages, we bring startup speed and enterprise-grade execution. We help our partners ship faster, operate leaner, and grow with conviction.

Ship better products, faster. Full-stack resources that drop into your team from day one.

  • On-demand engineering and product leadership, no ramp-up required
  • Fast discovery, prototyping, and iteration.
  • Technical audits, workflow modernization, and AI integration
  • Deep relationships with best-in-class vendors and platforms
Initialize Partnership

How It Works

From first contact to compounding results.

1

Jam Session

We start by listening. Share the story of your product, market, team, and constraints - no deck required.

2

Partnership Design

We map your gaps and opportunities, then scope our engagement - resources, milestones, and success metrics.

3

Go Live

We start writing code, making intros, and obsessing over your outcomes.

4

Continuous Growth

We review results, expand what's working, and compound wins over time.

1

Jam Session

We start by listening. Share the story of your product, market, team, and constraints - no deck required.

2

Partnership Design

We map your gaps and opportunities, then scope our engagement - resources, milestones, and success metrics.

3

Go Live

We start writing code, making intros, and obsessing over your outcomes.

4

Continuous Growth

We review results, expand what's working, and compound wins over time.

Initialize Partnership
Investments

Checks with unfair edges.

We back disruptive ideas and durable businesses from inception to scale. Our portfolio companies unlock benefits that reduce risk and accelerate growth.

Pitch Us

Technical Advantage

We've shipped at scale and know what it takes to build great products. Portfolio companies tap into our proven infrastructure, tooling, and resources.

Access & Distribution

Access our firmwide capabilities and networks for leads, partnerships, talent, and follow-on capital.

Operating Repository

Implement shortcuts derived from our studio practice and years of experience building and scaling companies.

SAFER

Simple Agreement For Equity Return: an instrument designed for early-stage fundraising that gives founders and investors optionality.

Who We Back

Startups

Founders with earned insights, exceptional product taste, and a bias to ship in markets where speed, quality, and distribution decide outcomes.

GPs & Funds

Generalist and specialist managers seeking capital paired with technical and operating capabilities for their portfolio companies.

Products

The tools your team will actually use.

We build and curate the tools our partners rely on; pre-configured, integrated, and ready to go.

Submit an RFP

Our Products

Internal tools and projects from our studio, made generally available once early users can't live without them.

Value-Added Reselling

Products from our partner ecosystem - pre-configured, better priced, and supported with perks for 228 companies

About Us

228 is a growth platform for businesses.

Our work generates capital, insights, and momentum. Each engagement compounds value across our offerings at an increasing pace.

Our team brings deep experience in starting, scaling, and investing in companies. We care deeply about what we build, who we build with, and who we build for.

Headquartered in New York City and serving partners globally.

We continuously review career inquiries from talented individuals across various disciplines and geographies for both in-person and remote roles.

Ready to build?

Whether you're a founder with a vision, a small business experimenting with AI, or an enterprise launching a new vertical—let's build what's next.

No commitment required • Response within 24 hours